Longines Man watches

Official Dealer Longines Men’s Watches

Longines has been based in Saint-Imier, Switzerland since 1832. Its watchmaking expertise reflects a strong dedication to tradition, elegance and performance. In 1832, Auguste Agassiz entered the world of watchmaking by joining a sales office in Saint-Imier. He soon became a director and the company took the name Agassiz & Co. At the time, it produced watches using the “établissage” system, whereby watchmakers worked at home and supplied their products to the sales offices.

Agassiz built a network of business contacts that allowed him to sell his watches on other continents, particularly in North America. In the 1850s, Agassiz’s grandson, Ernest Francillon, took over the management of the office.

When Francillon took over this responsibility, he thought about how to improve the manufacturing methods used in watchmaking in the area. He concluded that it would be advantageous to try to bring together the different stages of watchmaking under one roof.

Francillon’s intention was to create a factory where he could assemble and finish each watch, introducing a certain degree of mechanization. To this end, in 1866 he purchased two adjacent plots of land on the right bank of the Suze River, which runs through the Saint-Imier valley.

The site was known locally as Les Longines, and he adopted this name for the factory he built there in 1867. Ernest Francillon hired Jacques David, a young engineer and relative of his, to help him develop the machines needed to perfect watchmaking.

Francillon’s industrial choice paid off in the 1870s, and the factory continued to expand until the first third of the 20th century: by 1911, the Longines factory employed over 1,100 people and was selling its products all over the world.

Today, Longines is proud to continue its tradition by creating products based on the values ​​it has respected throughout its history. Longines also follows its vocation in the field of sports timekeeping: Longines’ passion for equestrian sports dates back to 1878, when it produced a chronograph engraved with a jockey and his mount.

Seen on racetracks in 1881 and extremely popular with jockeys and horse lovers, this model allowed the wearer to time performances to the second. By 1886, it was already being used by most New York sports judges. In addition, the Swiss watch brand took part in a show jumping competition for the first time in 1912 in Portugal.

The best-known men’s models are the Longines Avigation, Longines Spirit and Longines Hydroconquest. The first one combines the worlds of aviation and navy, leaving plenty of room for the precision and technique of its movements.

The second is strictly dedicated to the pioneers of the past, present and future, who are entrusted with the task of remembering the history of the watch brand. Last but not least, is the watch dedicated to those who love to challenge the sea and its depths. The message it wants to leave is that nothing in this world is impossible, you just have to want it.